Laura Lugo – Medium

Laura Lugo
in
Bootcamp

Case study: Healthcare SaaS Design and Leadership

In April 2020, right in the midst of the COVID-19 pandemic, I embraced the challenge of joining one of Brazil’s largest healthcare…

6 min readAug 8, 2023

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Case study: Healthcare SaaS Design and Leadership

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Laura Lugo

Let’s talk about user testing for real (?)

I’m back, like I’ve never left LOL

1 min readMar 23, 2023

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Let’s talk about user testing for real (?)

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Laura Lugo
in
Bootcamp

Deceptive Design and how to avoid dark patterns

Deceptive Design or Deceptive User-interface Design is when we use, what we call dark patterns, to lead users to make uninformed or…

6 min readJun 29, 2022

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Deceptive Design and how to avoid dark patterns

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Laura Lugo
in
Bootcamp

Product validation: A success case of failure

There was a time that I worked for an HR consulting company, and their core business provides one of the biggest employment marketplaces…

3 min readJul 18, 2021

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Product validation: A success case of failure

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Laura Lugo
in
Bootcamp

Case study: Syngenta LATAM

When I worked for Globant, I participated in some international projects, and one of them was for Syngenta, a Swiss company. In 2017…

3 min readJul 5, 2021

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Case study: Syngenta LATAM

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Laura Lugo
in
Bootcamp

Case study: Product discovery for a fasion brand

When I worked for Globant, I participated in some international projects, and one of them was for Intercorp, a Peruvian company. In 2017…

4 min readMar 31, 2021

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Laura Lugo
in
Bootcamp

Why did I study Architecture Solution MBA If I am a designer?

Design is about creating the future.

2 min readMar 18, 2021

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Why did I study Architecture Solution MBA If I am a designer?

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Laura Lugo

UX Strategy Canvas -Part 2

A few weeks later… I am back and not alone. Luiz Bulis, my designer partner at SulAmérica, helped me write this second part of the content…

4 min readFeb 22, 2021

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UX Strategy Canvas -Part 2

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Laura Lugo

UX Strategy Canvas-Part 1

April 2020, in the middle of quarantine, I decided to start in a new company, in a new segment (health care) and now …

3 min readOct 8, 2020

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UX Strategy Canvas-Part 1

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Laura Lugo

Me, who?

Hi! I'm Laura Lugo…

1 min readOct 8, 2020

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Me, who?

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Laura Lugo

Laura Lugo

Product Designer with over 10 years. I'm passionate about design, innovation, and make difference. I’m flexgetarian, rock singer and I love cats ❤

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