Laura Lugo – Medium

Published in
Bootcamp

Case study: Healthcare SaaS Design and Leadership

In April 2020, right in the midst of the COVID-19 pandemic, I embraced the challenge of joining one of Brazil’s largest healthcare…

Aug 8, 2023

Case study: Healthcare SaaS Design and Leadership

Aug 8, 2023

Let’s talk about user testing for real (?)

I’m back, like I’ve never left LOL

Mar 23, 2023

Let’s talk about user testing for real (?)

Mar 23, 2023

Published in
Bootcamp

Deceptive Design and how to avoid dark patterns

Deceptive Design or Deceptive User-interface Design is when we use, what we call dark patterns, to lead users to make uninformed or…

Jun 29, 2022

Deceptive Design and how to avoid dark patterns

Jun 29, 2022

Published in
Bootcamp

Product validation: A success case of failure

There was a time that I worked for an HR consulting company, and their core business provides one of the biggest employment marketplaces…

Jul 18, 2021

Product validation: A success case of failure

Jul 18, 2021

Published in
Bootcamp

Case study: Syngenta LATAM

When I worked for Globant, I participated in some international projects, and one of them was for Syngenta, a Swiss company. In 2017…

Jul 5, 2021

Case study: Syngenta LATAM

Jul 5, 2021

Published in
Bootcamp

Case study: Product discovery for a fasion brand

When I worked for Globant, I participated in some international projects, and one of them was for Intercorp, a Peruvian company. In 2017…

Mar 31, 2021

Mar 31, 2021

Published in
Bootcamp

Why did I study Architecture Solution MBA If I am a designer?

Design is about creating the future.

Mar 18, 2021

Why did I study Architecture Solution MBA If I am a designer?

Mar 18, 2021

UX Strategy Canvas -Part 2

A few weeks later… I am back and not alone. Luiz Bulis, my designer partner at SulAmérica, helped me write this second part of the content…

Feb 22, 2021

UX Strategy Canvas -Part 2

Feb 22, 2021

UX Strategy Canvas-Part 1

April 2020, in the middle of quarantine, I decided to start in a new company, in a new segment (health care) and now …

Oct 8, 2020

UX Strategy Canvas-Part 1

Oct 8, 2020

Me, who?

Hi! I'm Laura Lugo…

Oct 8, 2020

Me, who?

Oct 8, 2020

Laura Lugo

Laura Lugo

Product Designer with over 10 years. I'm passionate about design, innovation, and make difference. I’m flexgetarian, rock singer and I love cats ❤

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