Laura LugoinBootcampCase study: Healthcare SaaS Design and LeadershipIn April 2020, right in the midst of the COVID-19 pandemic, I embraced the challenge of joining one of Brazil’s largest healthcare…Aug 8, 2023Aug 8, 2023
Laura LugoLet’s talk about user testing for real (?)I’m back, like I’ve never left LOLMar 23, 2023Mar 23, 2023
Laura LugoinBootcampDeceptive Design and how to avoid dark patternsDeceptive Design or Deceptive User-interface Design is when we use, what we call dark patterns, to lead users to make uninformed or…Jun 29, 20221Jun 29, 20221
Laura LugoinBootcampProduct validation: A success case of failureThere was a time that I worked for an HR consulting company, and their core business provides one of the biggest employment marketplaces…Jul 18, 20211Jul 18, 20211
Laura LugoinBootcampCase study: Syngenta LATAMWhen I worked for Globant, I participated in some international projects, and one of them was for Syngenta, a Swiss company. In 2017…Jul 5, 2021Jul 5, 2021
Laura LugoinBootcampCase study: Product discovery for a fasion brandWhen I worked for Globant, I participated in some international projects, and one of them was for Intercorp, a Peruvian company. In 2017…Mar 31, 2021Mar 31, 2021
Laura LugoinBootcampWhy did I study Architecture Solution MBA If I am a designer?Design is about creating the future.Mar 18, 20211Mar 18, 20211
Laura LugoUX Strategy Canvas -Part 2A few weeks later… I am back and not alone. Luiz Bulis, my designer partner at SulAmérica, helped me write this second part of the content…Feb 22, 2021Feb 22, 2021
Laura LugoUX Strategy Canvas-Part 1April 2020, in the middle of quarantine, I decided to start in a new company, in a new segment (health care) and now …Oct 8, 20202Oct 8, 20202